Overview
台灣電商有成功商業模式經驗的團隊計畫為來在美國營運的 B2C 電商平台網站。除了需規劃設計消費者使用的購物網站，也有供應商後台功能，如：商品管理、訂單管理、物流等等。以及公司內部端審核供應商、商品、客服等功能。
The team with successful e-commerce business model experience in Taiwan plans to operate a B2C e-commerce platform website in the United States. In addition to designing a shopping website for consumers, there are also backend functions for suppliers, such as product management, order management, logistics, etc. There are also internal functions for supplier, product, and customer service review within the company.
Identifying Unique Challenges
我們實際操作 Amazon 與台灣 B2C 電商的後台，以了解運作機制與規則。另外研究發現美國電商消費習慣的退貨率有 20-30 %，頻繁地退貨率需提供美國消費者方便退貨。另外美國電商網站不同於台灣會將同一商品一字排開在搜尋頁，美國習慣將不同賣家的同一商品收束於一個母商品頁的殼，但有時未完全收束而導致混亂。
We actually operated both Amazon and Taiwan B2C e-commerce backends to understand their mechanisms and rules. Additionally, our research found that the return rate for e-commerce purchases in the United States is between 20-30%, and frequent returns necessitate a convenient return process for American consumers. Furthermore, unlike in Taiwan where the same product may be listed individually in search results, in the United States, it's common practice to aggregate the same product from different sellers under one parent product page. However, this aggregation sometimes isn't complete, leading to confusion.
Resolving Complex Problems
要讓供應商快速上架商品，區分新增商品的必填與選填區塊。新增商品需要有「批次新增」與「搬家」功能，讓供應商無痛上架，商品搬家需能完整包容它網站的規格。而為了包容從其他網站的商品資料，管理商品群組需依據不同供應商刊登同樣的 ID 編號或 GTIN 或商品名稱，放進同一個群組裡，並主要由平台更新內容。
To facilitate rapid product listing by suppliers, it's essential to differentiate between required and optional fields when adding new products. The product addition process should include features for "batch addition" and "migration" to enable suppliers to list products seamlessly. Product migration should comprehensively accommodate the specifications of their website. Additionally, to incorporate product data from other websites, managing product groups should organize items with the same ID number, GTIN, or product name from different suppliers into the same group. Moreover, the platform should primarily update the content.
